A permanent is a static hyperlink to a particular web page or entry in a blog.

When creating your business page your permalink will be your business name and it will come after huntpost.com/....

If your username when you signup is the same as your business name then we recommend adding business page after your business name.

Example-

Alaska Outfitters

Permalink would be huntpost.com/alaska-outfitters.

If this is not available because this link is already used for your username then we recommend huntpost.com/alaska-outfitters-business-page.